The title of this year’s Conference is ‘Meeting Change with Change: The Chameleon Effect’. It comes in the wake of a year that has seen significant higher education policy change; the introduction of higher tuition fees, reductions in teaching budgets, launch of the White paper, publication of the Research and Innovation Strategy and the introduction of a core and margin model. With the outcomes of the Technical Consultation still pending, we are about to enter a year of heightened competition with uncertain student and patterns of demand in a climate where only speculation surrounds the longer term strategy for student number allocation and control. With such continuous change, how can we as institutions not only keep up but adapt to our new environment?

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