Universities UK and GuildHE are organising a one-day workshop which will be of particular interest for those working in Communications, Marketing, PR, School Liaison and Policy in HEIs.
From the recent headlines it is clear that there is still a lot of misunderstanding about university funding – both the reason for the cuts and the new fees and funding regime from 2012. HEIs need to get the message out to parents and prospective students – that no one should be put off going to university because of these changes. There is still much work to be done on explaining the fees, loans, bursaries, NSP and what all of this means in real terms for future students.
Universities are also setting fees at higher levels than expected and there is a need to communicate the benefit of higher education to students and also the impact on the economy and the local community.
This event will provide an opportunity to have an update on the national campaign; to discuss the best ways of working with schools and colleges and to discuss what HEIs are doing in terms of marketing and messaging strategies.
John Morgan, Head Teacher, Conyers School
Liam Owens, Head of Student Recruitment, Edge Hill University and Chair, HELOA
Tricia King, Pro-Vice Master, Student Experience and External Relations, Birkbeck University
Tracey Lancaster Director of Corporate Relations, University of Birmingham
Ivor Lawrence, Director of Marketing and Communications, University of Sheffield and Chair, University Marketing Forum
Matthew Cunningham, Director of Marketing and Communications, UCAS
Please check back on the website for updates on the agenda
Cost of attendance £60 (exempt from VAT)
“University Fees for 2012” leave parents in the dark “
“Middle-income families will shun universities”
For more details and to book, click here