Tara McNicholas is the storyteller-in-chief at GuildHE, crafting compelling narratives and leading communications strategy since 2022. She's the force behind communications for both GuildHE and GuildHE Research, managing everything from press relations and social media to website wizardry. Her toolkit is packed with skills: PR, content creation, campaigns, branding, design, analytics – you name it, she's got it covered.

A CIM-qualified communications and marketing whiz with 15+ years experience in education and the public sector (including three London universities and British Council/FCDO programmes), Tara knows how to connect with audiences. She enjoys swimming, diving into social history, and exploring art and design.

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