Arts University Plymouth is a specialist arts university dedicated to providing creative education and nurturing artistic talent. Its mission is to empower students to become innovative and skilled practitioners who can make a significant contribution to the creative industries and broader society.

The university's identity is shaped by its focus on creativity, innovation, and employability. Arts University Plymouth prioritises providing a supportive and collaborative learning environment where students can explore their creative potential, develop their technical skills, and engage with contemporary industry practices. The university also places a strong emphasis on interdisciplinary collaboration and entrepreneurial thinking, encouraging students to think critically and adapt to the changing demands of the creative sector.

Arts University Plymouth is committed to research and innovation that supports its teaching and enhances the student experience. The university encourages research activity that explores new creative practices, challenges existing conventions, and contributes to the wider creative industries. It also fosters a culture of innovation, promoting experimentation and risk-taking in both artistic and entrepreneurial endeavours.