ARU Peterborough is a new and innovative university with a mission to deliver high-quality, career-focused education that meets the needs of the local community and economy. The university's core aim is to increase opportunities and transform lives through education, driving social mobility and contributing to the region's prosperity.

The identity of ARU Peterborough is shaped by its strong focus on employability and its commitment to providing students with the skills and knowledge they need to succeed in the workplace. The university prioritises widening participation in higher education, supporting local businesses, and addressing skills gaps in key sectors.

ARU Peterborough is dedicated to developing innovative teaching and learning methods that ensure students are well-prepared for the challenges and opportunities of the modern workforce. The university also has ambitions to foster a culture of research and innovation, with plans to develop research activities that address local and regional challenges and contribute to the wider knowledge economy.